Digital Transformation & Marketing Consultant for Travel, Membership, and Wellness brands
Let’s work together
With over 20 years of digital experience in media, travel, health, and wellness, I am a digital consultant and strategic advisor for founders and leaders seeking to define their digital strategy. I assist exclusive travel, hotels, and membership clubs in enhancing their guest and member experiences, offering digital transformation services that boost customer loyalty and overall revenue.
Specializing in digital discovery, simplicity, and customer experience, I have led the digital transformation of the Soho House digital ecosystem for nearly a decade, including multiple websites, apps, and digital retail platforms.
More recently, I worked with the team at David Lloyd, simplifying the member's digital experience and driving increased member engagement.
Services
Expert Digital Transformation Consultant
I offer Bespoke Consultancy services tailored to your organization’s unique needs. By analyzing your current strategy and identifying growth opportunities, I create actionable plans and work closely with your team to implement them effectively. I provide ongoing support and continuous optimization to help you achieve long-term success and maintain a competitive edge.
Digital Marketing Strategy
My Marketing Services elevate your brand and drive engagement through strategic, multi-channel campaigns. Specializing in content strategy, social media management, email marketing, SEO, and SEM, I leverage platforms like LinkedIn, Instagram, and Facebook. Performance analytics help refine campaigns for maximum impact, building brand awareness and driving conversions.
Increased Membership Growth and Engagement
I focus on Membership Growth and Retention to attract new members and enhance loyalty. Developing lead generation strategies and retention campaigns based on member behavior insights, I drive engagement and growth through community-building initiatives and the commercialization of digital products and courses, reducing attrition and unlocking new revenue opportunities.
About me
I am an experienced digital transformation consultant and strategist with a passion for innovation.
I began my career at the BBC, producing digital content for major events such as the World Cup, Glastonbury Festival, and BBC Radio stations 1, 2, & 6 Music.
Subsequently, I took the lead on Soho House's digital strategy. I spearheaded the launch of their digital member platform, along with their retail site, Soho Home. While there, I established their digital editorial direction and digital product roadmap, resulting in around 90% member engagement with the Soho House App.
Following that, I was the Chief Marketing Officer at Porter & Sail, a luxury travel platform in New York.
Most recently, I led a transformative two-year digital project for David Lloyd Leisure, driving their digital transformation and using cutting-edge technologies to enhance the membership experience, increase app engagement, and boost digital revenues.